Accadde OGGI: 19 novembre 1956: debutta “Lascia o Raddoppia”

Lascia o raddoppia? è stato uno dei più famosi programmi televisivi a quiz della Rai, versione italiana del format francese Quitte ou double?, a sua volta derivato dal game show statunitense The $64,000 Question.
Condotto da Mike Bongiorno, andò in onda a partire dal 26 novembre 1955 (dopo una puntata di presentazione trasmessa il 19 novembre) ogni sabato sera, alle ore 21:00, fino all’11 febbraio 1956 e ogni giovedì sera dal 16 febbraio 1956 al 16 luglio 1959, data di sospensione del programma.
Lo spostamento dal sabato al giovedì fu richiesto dai gestori dei locali pubblici che avevano visto assottigliarsi gli incassi, proprio per la serata considerata più lucrativa della settimana.
Il programma andava in onda in diretta dallo Studio 3 della Fiera di Milano.
La mascotte del programma, un omino pensieroso per l’indecisione di lasciare o raddoppiare, con tanto di ombra, fu disegnato da Ennio De Majo.

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